Party and Prom is a specialist boutique offering a huge range of prom dresses and evening gowns.

We are one of the biggest stockists of special occasion wear in Norfolk and Suffolk and pride ourselves in offering good quality dresses at reasonable prices.

We believe that buying a special dress should be a stress-free experience where you can relax and enjoy yourself. At Party and Prom there are no pushy sales assistants or high-pressure selling techniques.

We want you to feel comfortable that the dress you choose is the right dress for you. We will offer honest advice and never encourage you to buy a dress that does not suit you or that you cannot afford.

If you would like to learn more call 01508 532220 or email

Frequently Asked Questions

What are Your Opening Hours?

We don’t have set opening hours as we are by appointment only – you can check for available appointments and book online by clicking on the ‘Book an Appointment’ box on this page.

Can a Group of People Book an Appointment Together?

Yes they can, experience shows that it is best when girls go one after the other. This is best for the girls so can get 1:1 attention. If this is required, please contact us and we can book a double appointment. We can accommodate at the same time but we advise against this option.

Do You Offer a Payment Plan?

Yes, we are happy for you to pay for a dress that is in stock in four instalments. The first instalment is a minimum of 25% of the total price and the remaining balance is then paid off in three further monthly payments of 25% each.
If we need to order a dress in from our suppliers for you then the first instalment is 50% of the cost of the dress.

How Much Do Alterations Cost?

We do not offer an in house alterations service and will not therefore be able to give you an exact cost for alterations when you are trying on dresses. We have a list of recommended seamstresses across Norfolk and Suffolk who will be happy to estimate alteration costs for you before you buy if necessary. Please bear in mind that prices will vary depending on the amount of work needed to tailor a dress specifically for you and this may not be known until you meet your seamstress for your first fitting.

Do You Sell Knee Length Cocktail Dresses?

No, we specialise in full length prom and evening dresses only.

Do You Sell Bridesmaid Dresses?

Many of our dresses could be worn by bridesmaids but we do not specialise in this style of gown. Please bear in mind that if you require several bridesmaid dresses in the same colour then these will usually need to be ordered in from our suppliers. If you are shopping on a budget then please call us to discuss your requirements before making an appointment.

What Size Dresses Do You Stock?

We have dresses in stock from a UK2 up to a UK28 but not all dresses are made in the full range of sizes. Size ranges vary depending on the brand and dress style.

Preparing For Your Appointment

Our appointments are scheduled for up to 60 minutes where you will be given our undivided attention to help you choose your perfect dress.

It is important to us that all of our customers feel comfortable, so if you have any special requirements then please let us know.

We recommend that you bring no more than three people with you to your appointment. Another opinion is good but too many will confuse and distract you. Our showrooms are also quite small and cannot accommodate large groups.

Please take a look at the information below to help you prepare for your appointment and ensure that we can make the most of our time together.

If you have any questions prior to your appointment then please call us on 01508 532220 or email


We kindly request that you are not wearing any make-up when you come for your appointment as it is easily transferred onto our dresses and is very difficult to remove without damaging the fabric or beading.

We keep a stock of make-up remover wipes here in the shop and you will be asked to use them if you are wearing make-up.


There is no need to bring shoes with you to your appointment. We use a 10cm step to give you extra height whilst trying on dresses – this is quicker and safer than heels, particularly if you are not used to them.

If you have a specific pair of shoes that you are intending to wear to your event then please bring them along to try on with your final choice of dress.


Most of our dresses have built in bra cups and are intended to be worn without a bra. If, however, you wish to wear a bra under your dress then please bring either a strapless bra or something similar with you.

It is also helpful if you can wear nude seamless knickers so that you can best see how a dress will look without underwear showing.

Style & Colour

It is helpful if you have a few ideas about the type of dress that you are looking for for your prom or evening out but we don’t recommend that you spend hours trawling through the internet setting your heart on a particular style or colour of dress before your appointment.

Please look through the dresses on our website and jot down the names of up to six dresses that you are interested in – this will help us to understand your preferences more quickly.


It is really helpful if you have an idea of your budget before attending your appointment so that we can focus on dresses in your price range.

If you would like to know the price of specific dresses then please contact us by phone or email before booking.

Currently our full length dresses range between £49 up to £450 with a good selection under £200.


Body odour is a subject that nobody wants to to have to mention when trying on expensive prom dresses or evening gowns so we politely ask that you take a shower and use a deodorant before your appointment.

Underarm body odour is easily transferred onto our close fitting gowns and is unpleasant and difficult to remove effectively. On very rare occasions we may ask you to use some wipes under your arms – Please do not be offended if this happens.

Need An Alteration?

We do not currently offer an in-house alterations service but will recommend a reputable and experienced local seamstress that you can contact for alterations or you are welcome to find your own.

Most full length dresses are designed to fit women who are about 5ft 7 inches tall and as such will require some alteration for the shorter lady. It is rare that a prom or evening dress fits perfectly without some tailoring and you should take this into account when shopping.

For more information about our dresses, please call us on 01508 532220, or send us an email to

Returns Policy

If there is a problem with anything you have bought at Party and Prom, please let us know as soon as possible after purchase.

We want you to love everything that you have bought from Party and Prom but realise that occasionally there may be a reason that you want to return a purchase to us.

We will do our best to help you in this situation but ask that you read our returns policy below before contacting us.

Full Price Purchases

Items purchased at full price may be returned unused and in their original packaging within 30 days of purchase for an exchange or credit note ONLY.  (proof of purchase will be required)

We do not offer a refund if you change your mind after purchasing a product.

This does not affect your statutory rights.